Happy belated 2015! – It’s been a great start to the year so far, and it’s about to get even better with the launch of our new campaign, #FreeTheSqueeze

But first…Let me ask you this: Would you put your feet in shoes 2 sizes too small? No? That would be silly right?! So why do it to your boobs?

Think about how uncomfortable it is when you’ve squished your feet into a pair of shoes, that don’t fit (no matter how gorgeous they are!). It hurts. Prohibits your movement. It might even cause you physical damage!

Well…The same applies to your boobs.

#FreeTheSqueeze was born, because I value empowering the women I meet every day. I want you to know, that bras don’t need to be uncomfortable. It is possible for a bra to be pretty, fashionable, comfortable and supportive all at the same time, we really can have it all!

#FreeTheSqueeze is about spreading that positive message, so you, and your boobs can enjoy the realisation that a better more comfortable fit, might not actually be that hard to find!


Over the coming weeks, I’ll be releasing my top tips for finding that perfectly fitting bra (and how to spot a badly fitting one!) right here on the blog, Facebook and Twitter – If you want to keep up to date, you know what to do!

And to celebrate the launch of #FreeTheSqueeze, we’re offering 1 very lucky lady the chance to win a year’s supply of Freya, Fantasie and Elomi lingerie – I know, you love us 😉

To be in with a chance, head on over to our Facebook page: Mish Online


Giveaway ends 13th March. Winner will be selected at random. Full terms and conditions apply.